Steer Clear of Hard-Sell Content – How to Avoid Turning Your Readers Off

March 2, 2012

avoid hard-selling pitch in your blog

Upon arriving on your business blog, the typical Internet user, whether he is looking for a product or simply chanced upon your link, will take in your blog’s layout and then maybe scan your content briefly. Given the vast amount of information available online, readers are quick to disregard content the moment they notice that your only goal is to get them to buy your product or avail of your services.

This is why hard-sell content or sales pitches do not work and why you should avoid posting this kind of content on your blog. So how do you avoid sounding too hard-sell? Here are some pointers on how to sound sincere and effectively persuade blog visitors to know more and then later, patronize your business:

Put yourself in your readers’ shoes. Always think of yourself as the consumer and ask yourself what exactly you are looking for when you read a business blog. Know what kind of content turns you off and avoid this kind of content. Most Internet users do not bother thick paragraphs and long sentences so use bulleted points to make your content more readable.

Emphasize benefits. Sales pitches tend to stress the features of a particular product or business. Do not make this mistake. Give your readers the impression that they “need” whatever it is you are offering by writing about the benefits they can get by following your blog or by paying for your product or services.

Use compelling headlines. Headlines are the first thing a reader looks at. By your scanning the headlines on your blog, the reader knows immediately whether blogs for business are worth reading. Use simple words and apply proper capitalization. As much as possible, avoid using exclamation points. Your headlines need to be related to the content’s body and they have to sound interesting. There is an article in this blog that provides tips on how to come up with the best headlines.

Engage readers with your lead paragraph. The first paragraph of your blog posts is as important as the headline. Use it to entice your readers to read through the whole blog entry by using the first paragraph to briefly summarize the entire entry. Other effective strategies include asking a question, using a quote, or sharing an interesting anecdote. Also, your lead paragraph must be seamlessly tied together with your last paragraph.

Use simple language. Using too much jargon or technical terms will do nothing but alienate your readers. You do not have to boast of how much you know about your subject or business; readers will only care about how sincere you are in helping them. Should there be a need to use technical terms in blogs for business, show you care by taking the time to elaborate on their meanings to promote better understanding.

Pay attention to your layout and text. Hard-sell copies we often find on the Internet tend to use large text and boldly colored fonts. Be more professional and reader-friendly by using easy-to-read text and colors that are not too hard on the eyes. Make your backgrounds simple and clean. Emphasize headlines just enough to hold your posts separate from each other.

Post related content. Depending on the nature of your business, it would help to post news and updates related to your field. This way, readers will know that they can get something more from your blog aside from product information. Sharing knowledge among the blogging community will have other people regard you as a person of authority.

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